My question for the masses these days is… Is the soft life era real self-care or just avoiding growth?
There’s a collective craving happening right now and it’s soft. Soft mornings. Clear boundaries. Cool launches. Simple living. The “soft life” promises ease, luxury, and peace. And after years of burnout culture, it makes sense we all want gentleness.
But here’s the question nobody’s asking:
Is your soft life rooted in healing or hiding?
Because there’s a difference between resting and retreating. Between choosing ease and avoiding expansion. And in this era of curated self-care, we need to talk about the tension between soft life and self-growth.
When Softness Becomes a Disguise for Stagnation
Rest is necessary. Burnout is real. But not every nap is nourishing. Not every “boundary” is brave.
Sometimes we’re using softness as an escape hatch:
Avoiding uncomfortable conversations
Procrastinating on purpose
Shrinking from discomfort and calling it “alignment”
In those moments, the soft life becomes performative. It looks peaceful but feels unfulfilling.
What the RealSoft Life Looks Like
Soft doesn’t mean still. It means sustainable. Intentional. Boundaried. Wise.
A real soft life includes hard things:
Saying no with grace
Doing deep healing work
Choosing slowness without self-sabotage
Allowing discomfort in the name of growth
The soft life isn’t a reason to stop showing up for yourself. It’s the foundation that helps you do it without burning out.
So… Is It Self-Care or Avoidance?
Ask yourself:
Am I resting to restore, or hiding from responsibility?
Does this softness feel grounding—or numbing?
Am I avoiding growth and calling it “peace”?
If you feel called out…good. That’s your clarity knocking. Because the real flex is building a soft life that still stretches you.
You Deserve Ease andExpansion
Sometimes, you don’t have to choose between softness and strength and you absolutely don’t have to grind to grow.
But you also don’t have to use “ease” as an excuse to avoid evolution. This isn’t about hustle. It’s about honesty.
So give yourself the luxury of rest, but also the courage to rise. Because soft life and self-growth? They’re not opposites. They’re teammates. Check out my blog post on life not being a checklist and living a full life doesn’t always look soft.
I learned the hard way that being good at what you do isn’t enough—you need STRATEGY, SYSTEMS, and a way to actually enjoy the business you built. I've made it my mission to help business owners like you ditch the chaos, get organized, and make money without losing sleep.